RESEARCH, DEVELOPMENT AND INNOVATION

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Addicted was founded in 2006 in Barcelona, dedicating itself to the design, manufacturing and sale of men’s swimwear. Months after first opening, and on the back of the success achieved in Spain, the expansion began into other European countries followed by other continents. Given the success in sales of swimwear, the company decided to start the design and manufacturing of underwear, athletic wear, street wear and accessories for men. In the highly competitive sector of the fashion industry, Addicted opened its path and positioned itself as a brand which stands for quality and innovation, present today in more than 25 countries.

It’s an innovative brand in its sector, something which has allowed it to differentiate itself and stand out when comparing itself to the rest of male labels. Addicted invests in quality and innovation of its garments as a fundamental part of its strategy.

OUR TECHNOLOGIES:
Pack-Up: Improves and enhances male aesthetics with a removable foam cup. Available in swimwear and selected underwear.
Dick-Up: The same as Pack-Up but penis-shaped. Available in swimwear and selected underwear.
Molded: Molded garments avoid seams and provide extra comfort. Available in swimwear and underwear.
U-Shape: Inner mesh lining found in all our swim shorts. Provides a unique, comfortable and ergonomic design.
Push-Up: Inner compartment designed for placing the male attributes. Increases volume and provides extra comfort. Available in selected underwear.
Kango: The Kango “pouch”, sewn into the inner lining of our shorts, allows our shorts to be worn without the need of underwear. Available in some shorts.
Squat Jeans: It enhances your butt naturally and discretely beyond your dreams. Available in some jeans.
Swimderwear: 2 en 1, innovative design and textiles to ensure comfort in both swim and under use.

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